TOKYO, August 22, 2013—Canon Inc. and Canon Marketing Japan Inc. announced today the launch in Japan of eight new compact digital cameras, including the PowerShot G16 and PowerShot S120, which realize improved imaging performance through such features as high-speed AF and Canon’s DIGIC 6 image processor. Additionally, the S120 is the world’s thinnest compact digital camera to incorporate a lens with an F value of f/1.8. The other models rounding out the new lineup are the PowerShot S200, featuring a fast f/2.0 5x optical zoom lens; the PowerShot SX510 HS, equipped with a 30x optical zoom lens, which can be extended to approximately 60x through ZoomPlus digital magnification, and Canon’s HS System; the PowerShot SX170 IS, offering 16x optical zoom and approximately 32x ZoomPlus digital zoom; the IXY 620F, incorporating a 10x optical zoom and the HS System; the IXY 100F, with 8x optical zoom and approximately 16x ZoomPlus digital zoom; and the PowerShot A3500 IS, featuring a 5x optical zoom lens offering approximately 10x ZoomPlus digital zoom.

PowerShot G16 and PowerShot S120

The new high-end Canon PowerShot G16 and PowerShot S120, which succeed the PowerShot G15 and PowerShot S110 (launched in October 2012), respectively, are ideally suited to meet the diverse needs of advanced-amateur photographers, realizing not only fast AF performance and high image quality but also enhanced Wi-Fi functionality.

Achieving an AF time of 0.10 seconds (at wide-angle end), the duo delivers the fastest AF performance of any Canon compact digital camera, made possible through improvements in such areas as the AF algorithm and mechanical controls. In addition to the fast AF, the cameras realize a shooting time lag of 0.13 seconds, a significant reduction compared with their predecessors. Furthermore, the G16 and S120 enable high-speed full-resolution continuous shooting with a maximum speed of approximately 12 frames per second,4 with continuous shooting possible until the memory card becomes full.

Featuring the Canon-developed high-performance DIGIC 6 image processor, the PowerShot G16 and S120 are capable of reducing noise up to approximately 2.4 times faster than their predecessors, which were equipped with the DIGIC 5 image processor. Canon’s HS SYSTEM, which combines DIGIC 6 with a high-sensitivity image sensor, enables the capture of exceptionally sharp and clear images with minimal noise, even when shooting in low-light conditions.

Canon’s DIGIC 6 supports the capture of Full HD movies at 60 frames per second (fps), enabling the recording of smooth video with minimal afterimage even when shooting actively moving subjects. When capturing Full HD video at 30 fps, the cameras are able to distinguish between noise and image detail using approximately nine times the amount of information employed with DIGIC 5. As such, video recording at the ISO 1600 setting minimizes noise to a level equivalent to the ISO 400 setting of its predecessors.

The PowerShot G16 and S120 also realize improved AF tracking during video recording, enabling consistently smooth tracking performance when shooting a constantly moving subject, such as children or animals. Additionally, combining optical image stabilization with digital correction made possible by DIGIC 6, the cameras significantly reduce the effects of handshake for five different types of movement—horizontal, vertical, roll, pitch and yaw—a feature that is particularly useful when recording while walking or riding in a moving vehicle.

Featuring built-in Wi-Fi—a first for Canon’s PowerShot G series—the new G16 and S120 cameras let users easily send high-image-quality images to a smartphone or SNS (Social Networking Service) sites like Facebook and Flickr.

The PowerShot G16 incorporates a 28–140 mm (35 mm film equivalent) f/1.8–f/2.8 5x optical zoom lens while the PowerShot S120 is equipped with a 24–120 mm (35 mm film equivalent) f/1.8 (wide-angle end) 5x optical zoom lens. Additionally, through the HS System, the two new PowerShot models offer a Star shooting mode that lets users easily capture images of astral bodies without having to perform complicated manual adjustments. The mode makes possible photos of starry nightscapes, star trails, and even time-lapse movies showing stars moving across the sky.

PowerShot S200

The PowerShot S200 features a fast 24–120 mm (35 mm film equivalent) f/2.0 5x optical zoom lens and employs Canon’s HS System. Combining a 1/1.7-inch high-sensitivity image sensor and high-performance DIGIC 5 image processor, the HS System makes possible exceptional imaging results with minimal blur and noise even when shooting in low-light conditions.

Equipped with enhanced Wi-Fi capabilities, the S200 lets users send images directly to such sites as Facebook and Flickr. Furthermore, the camera enables users to input text when posting updates to Twitter and similar sites.

A variety of Creative Filters allow users to apply visual effects to their images to expand creative options. These include the Toy Camera Effect, which adds a retro look by darkening the corners of the image and adding a soft grainy appearance, and the Miniature Effect, which makes subjects look like miniature models within a diorama, as well as Monochrome, which converts photos into black and white, calling attention to the forms and subtle shading contained within the image.

The Smart AUTO function, which automatically detects scenes by assessing various shooting conditions and applies optimal settings, includes Face ID, making possible a total of 36 predefined shooting situations. When combined with Intelligent IS, which analyzes camera movement and applies the appropriate optical image stabilization, the S200 is capable of recognizing a total of 86 different shooting situations.

PowerShot SX510 HS

The PowerShot SX510 HS features a 30x optical zoom lens (24–720 mm, f/3.4–f/5.8) and, through ZoomPlus technology, extends the camera’s zoom range beyond 30x to approximately 60x through digital magnification while maintaining a high level of image resolution. Combining a high-sensitivity image sensor and the high-performance DIGIC 4 image processor, the camera employs the HS System to realize exceptional imaging results even when shooting in low-light conditions.

Equipped with built-in Wi-Fi, the SX510 HS lets users easily send high-quality images to their smartphone or SNS sites. Additionally, Smart AUTO automatically detects scenes by assessing various shooting conditions in both the background and the subject, analyzing scenes based on 32 predefined shooting situations while Intelligent IS applies the appropriate optical image stabilization in accordance with shooting circumstances. The camera also supports the recording of 1080p Full HD video (24 frames per second) in stereo sound.

PowerShot SX170 IS

The PowerShot SX170 IS incorporates a 16x optical zoom lens (28–448 mm,6 f/3.5–f/5.9) that, through digital ZoomPlus technology, makes possible an extended zoom range of approximately 32x while maintaining high image clarity.

The camera employs a lithium ion battery that contributes to its compact, lightweight design as well as long battery life. Smart AUTO helps ensure the best images possible by applying optimal settings based on 32 predefined shooting situations while Intelligent IS provides optical image stabilization based on shooting circumstances.

IXY 620F

The IXY 620F is equipped with a 10x optical zoom lens (24–240 mm,6 f/3.0–f/6.9) that, coupled with ZoomPlus technology, enables a digitally magnified zoom ratio of up to approximately 20x with high image clarity. Equipped with Canon’s HS System, made possible through the combination of a high-sensitivity image sensor and the high-performance DIGIC 5 image processor, the camera realizes ISO sensitivity up to ISO 6400.

The camera’s built-in Wi-Fi lets users easily transfer images directly to such sites as Facebook and Flickr and also facilitates the input of text for posting Tweets and updates to Twitter.

IXY 100F

The new Canon IXY100F features an optical 8x optical zoom lens (28–224 mm, f/3.2–f/6.9) that also offers ZoomPlus, which extends the zoom range to approximately 16x while maintaining visible detail and sharpness. Smart AUTO lets users capture the best images possible by applying optimal settings based on 32 predefined shooting situations while Intelligent IS analyzes camera movement and applies the appropriate optical image stabilization. Additionally, the 100F’s built-in Wi-Fi lets users easily send high-quality images directly to Facebook.

PowerShot A3500 IS

The PowerShot A3500 IS is equipped with a 5x optical zoom lens (28–140 mm, f/2.8–f/6.9) that, through ZoomPlus technology, realizes a digitally magnified zoom ratio of approximately 10x while maintaining a high level of image resolution. The camera also features Smart AUTO, applying optimal settings based on 32 predefined shooting situations, as well as Intelligent IS. The A3500 IS lets users easily send high-quality images to a smartphone or SNS sites through its built-in Wi-Fi functionality.