Customized sensor and Lytro-designed lens deliver previously impossible optical performance

LYTRO ILLUM creates living pictures by bringing the power of 3D computer graphics to photography and enabling new avenue…

The World's First 4K 30p Wearable Camera

The A500 features Wi-Fi and NFC to connect to your phone, incredible image quality and straightforward functionality

The macro lens ZEISS Touit 2.8/50M for compact system cameras also shows its strengths in portraiture

The macro lens ZEISS Touit for compact system cameras also shows its strengths in portraiture

The EOS Kiss X70 was developed to meet the needs of entry-level users who want to take better pictures with greater ease…

New Mirrorless Camera Features Impressive AF, 24 MP APS-C Sensor, BIONZ® X Processor, OLED Tru-Finder™ and more

The speedy new camera is also equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ X processor. This…

16-300MM F/3.5-6.3 DI II VC PZD MACRO (MODEL B016)

Incorporates PZD and Tamron's exclusive VC system to further enhance the real-world performance of this next-generation…

Designed To Meet Professional Needs for Both Still and Video Capture

Designed to meet professional needs for both still and video capture, the image quality is dramatically improved by Pana…

20-megapixel CCD and 720p HD Video Recording

The LUMIX DMC-LZ40 equipped with an exceptionally powerful 42x optical zoom lens from 22mm ultra wide angle integrated w…

New α5000 Model offers DSLR Power in Compact Body

The new camera features a large 20.1 MP APS-C sized sensor that is paired with a new-generation BIONZ X processor

New model delivers highest resolution image quality, diverse record and playback capabilities as well as easy sharing — at a quarter of the size and one third of the weight of current model

Sony Electronic’s newest 4K Handycam® FDR-AX100 camcorder delivers a compact solution for people who want to capture and…

Revolutionary technology by Flixel creates living photographs - hybrid images that seamlessly combine still photos with…

Cutting-edge eBAND Coating and three LD (Low Dispersion) glass elements deliver superior imaging performance, while the latest built-in VC (Vibration Compensation) system broadens users horizons in achieving sharper handheld photographs

This all-new ultra-telephoto zoom lens features VC image stabilization, speedy, precise USD, state-of-the-art eBAND Coat…

Compared with the CMOS the technology makes possible AF across a wider imaging area than that offered by the earlier EOS…

Representing Canon’s first-ever white-body digital SLR camera, the EOS Kiss X7 features a refined white exterior coating…

Cutting-edge eBAND Coating and three LD glass elements deliver superior imaging performance, while the latest built-in V…

The tests found that the EOS-1D C is the first digital SLR camera to satisfy the stringent testing criteria for HD produ…

New Stylish LUMIX GM Series Performance Upgrades its Cool Factor

The new DMC-GM1 boasts not just its iconic and stylish compact profile, it boasts high functional performance with large…

Vision blue camera support systems offer perfect counterbalance adjustment, infinite drag settings, and precision crafts…

The ZEISS Otus 1.4/55 stands out with technical features ideal for all-around professional photography with 35mm DSLR cameras

The new ZEISS lens is especially suited for advertising, fashion and studio photography, and professional photographers…

Because it is compatible with 35 mm full-frame sensors, the CN-E35mm T1.5 L F can be paired not only with high-end digit…