Canon launches entry-model EOS Kiss X7, world’s smallest and lightest digital SLR camera with APS-C size sensor
EOS Kiss X7
March 21, 2013
TOKYO, March 21, 2013—Canon Inc. and Canon Marketing Japan Inc., celebrating in 2013 the 20th anniversary of the introduction of the EOS Kiss series of SLR cameras, launched today in Japan the EOS Kiss X7, the world’s smallest and lightest*1 digital SLR camera equipped with an APS-C-size sensor.
The new Canon EOS Kiss X7 was developed to deliver the same high levels of image quality and autofocus performance users have come to expect from a digital SLR camera while responding to the strong demand for a model that is smaller and lighter in weight. Combining high portability with all the benefits of SLR photography, the Kiss X7 contributes to expanding users’ photographic horizons.
Measuring approximately 116.8 (w) x 90.7 (h) x 69.4 mm (d) and weighing only around 370 grams,
the EOS Kiss X7 realizes reductions of approximately 25% in volume and 28% in weight compared
with the EOS Kiss X6i, released in June 2012. Despite its compact, lightweight body, made possible
through the downsizing of such components as the shutter unit and CMOS package, the diminutive
camera’s APS-C-size approximately 18.0-megapixel CMOS sensor and DIGIC 5 image processor
combine for exceptional image quality and a high-speed continuous shooting speed of approximately
4 frames per second. Additionally, offering a maximum standard ISO of 12800*2 (expandable to ISO
25600), the X7 enables the capture of images with reduced noise and image blur, even in low-light
conditions and when shooting a moving subject.
When capturing images in Live View mode or shooting movies, the Kiss X7’s newly developed Hybrid CMOS AF II combines high-precision contrast AF and high-speed phase-detection AF, the latter made possible by the camera’s CMOS sensor, to enable high-performance AF across approximately 80% of the image-display area. By offering a larger focus area than the earlier model, users can realize improved focusing performance and compose shots with greater flexibility
When shooting through the viewfinder, the camera’s 9-point AF system ensures that subjects remain in focus even if they move out of the center of the image area. During Live View shooting, Continuous AF keeps subjects in focus prior to snapping the shutter to deliver rapid focusing. Additionally, Movie Servo AF allows continuous autofocus tracking of moving subjects while recording video. When paired with the EF-S18–55mm f/3.5–5.6 IS STM EF-S-series lens, which was also announced today, the camera supports even quieter and smoother Movie Servo AF performance thanks to the lens’s stepping motor.
The EOS Kiss X7 includes three all-new family-oriented scene modes—Kids, Food and Candlelight—which, added to the previous HDR Backlight Control, Night Portrait and Handheld Night Scene, bring the total number of special-scene shooting modes to six. The Kids mode lets users capture blur-free images of even the most active of children while ensuring healthy skin tones. The Food mode makes possible bright, vivid, visually savory images. And the Candlelight mode enables the capture of images that preserve the ambiance of scenes illuminated by candlelight alone, such as the candles on a birthday cake.
The Canon EOS Kiss X7 will go on sale in Japan in late April 2013 at an open price. Canon has set initial production at 200,000 units per month.
*1 As of March 1, 2013. According to a Canon survey.
*2 Maximum ISO speed of ISO 6400 when shooting video.