April 10, 2013
TOKYO, April 10, 2013—Canon Inc. and Canon Marketing Japan Inc. announced today the introduction to the Japanese market of the new PowerShot SX280 HS compact digital camera, which incorporates a powerful 20x optical zoom lens and realizes significantly improved image quality when capturing not only still images but also video. The camera also features wireless LAN connectivity and GPS functionality to support the needs of users looking to capture precious memories such as while traveling.
Incorporating Canon’s newly developed DIGIC 6 image processor, the PowerShot SX280 HS supports the capture of Full HD video at 60 frames per second (fps),*1 enabling the recording of smooth video with minimal afterimage even when shooting actively moving subjects. When capturing Full HD video at 30 fps, the camera’s ISO 1600 setting minimizes noise to a level equivalent*2 to the ISO 400 setting of its predecessor, the PowerShot SX260 HS (released in March 2012). Furthermore, compared with DIGIC 5, the new DIGIC 6 image processor records approximately four times the amount of data, enabling the capture of smooth, high-resolution video. Combining optical image stabilization with digital correction made possible by DIGIC 6, the camera significantly reduces the effects of handshake for five different types of movement—horizontal, vertical, roll, pitch and yaw—which is particularly useful when recording while walking or riding in a moving vehicle.
The PowerShot SX280 HS’s 20x optical zoom lens features a zoom range from 25 mm to 500 mm (35 mm film equivalent) and employs two double-sided aspherical lens elements and an UD (ultra-low dispersion) lens element to effectively correct for aberrations across the entire zoom range. In addition, ZoomPlus technology, which applies the optimal image-processing settings based on the level of magnification, extends the camera’s zoom range up to approximately 40x through digital magnification while maintaining a high level of resolution.
Featuring an advanced Wi-Fi connectivity function, the Canon PowerShot SX280 HS saves a history of the last three connections used for uploading and sharing images through Wi-Fi, enabling users to more easily and quickly send images to frequently used smartphones, tablet devices or SNS (Social Networking Service) sites. The camera allows not only photos to be uploaded to Facebook, but also text to be posted on Facebook, YouTube and Twitter.
The Canon PowerShot SX280 HS is equipped with a built-in GPS (Global Positioning System) receiver, which automatically records the latitude, longitude, elevation and UTC time (coordinated Universal Time) at which an image was captured. The camera can also obtain GPS assist data using Wi-Fi, which greatly reduces the amount of time needed to acquire positioning data compared with the previous model.
The SX280 HS’s Movie Digest function automatically records short video clips of up to four seconds just before the capture of still images, which can then be combined to create a short movie highlighting the day’s events. The camera’s AF time has been reduced from the predecessor’s 0.28 seconds to a mere 0.13 seconds, an approximately 54% improvement. In addition, the SX280 HS’s time lag has been reduced from the previous model’s 0.35 seconds to 0.15 seconds, an approximately 57% improvement. By realizing reduced AF and lag times, the camera helps users take advantage of most any photo opportunity, even when shooting moving subjects.
The Canon PowerShot SX280 HS will be available in Japan from April 25, 2013, at an open price. Canon has set initial production at 70,000 units per month.
