G-SHOCK TEAMS UP WITH DESIGNERS DEE & RICKY FOR A SECOND TIME
Lego® Land Meets the Rugged and Tough G-Shock
November 20, 2011
DOVER, NJ, November 20, 2011 — G-Shock and the New York based designing duo Dee & Ricky,
are pleased to unveil their latest collaboration - a limited edition chronograph, inspired by the primaries
of life and a cop car, that pairs an extra-large analog/digital with Dee & Ricky’s bold design aesthetic.
Forever inspired by Lego®, Dee & Ricky said that they are delivering
“time via the coolest kids in America,” with a splash of primary colors,
red, blue, green and yellow, across the face adding a shocking pop to the stark white matte finish timepiece.
The toy like watch remains rooted in G-Shock technology featuring, magnetic resistance, shock resistance,
200M water resistance, Auto LED Light, 48 City World Time, 1/1000th stopwatch with speed indicator,
4 Daily Alarms and 1 Snooze Alarm, 12/24 Hr formats and mute function.
“After the success of our first collaboration with designers Dee & Ricky,
G-Shock is pleased to partner with the brand again,” said Shigenori Itoh, CEO of Casio America.
The Dee & Ricky GA111DR-7A timepiece will be available this December for $130 at Bloomingdales,
Lord & Taylor, Macys, Tourneau and fashion boutiques and www.gshock.com.
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